Discovering Gaming and Gameful Content Creation in Mobility

In cooperation with CARIAD, we are exploring in-car gaming and the art of creating gameful content within the automotive industry. It’s a unique blend of cutting-edge research and real-world application that promises to redefine how we experience cars. Based on our gamification and gaming expertise and the technological prowess of the CARIAD, we’re diving deep into the world of in-car gaming. We’re not just playing games; we’re shaping the future of mobility and entertainment. Our goal is to bring the excitement of gaming into mobility, creating immersive experiences that blend seamlessly with your daily commute. Imagine driving becoming more than just a chore – it becomes an adventure, a challenge, and a source of fun.

Project Objectives:

  • Design and development of gameful content creation solutions
  • Exploration of key factors influencing the in-car gaming experience
  • Derivation of design principles

Team: Johanna Eiting, Jonathan Stief