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Information Systems, Games and Gamification

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  8. eCo-CreAItion: Exploring the Design of Human-AI Co-Creativity for Sustainability Innovations

eCo-CreAItion: Exploring Human-AI Co-Creativity for Sustainability Innovations

Digitalization is influencing all areas of societal, economic life and artificial intelligence (AI), in particular, as a disruptive technology, is fundamentally changing how people work with technology. At the same time, we are facing critical societal challenges that need to be solved with new ideas and a spirit of innovation. The integration of AI into creative processes, known as human-AI co-creativity, promises to open up new avenues of innovation in order to develop solutions to pressing challenges.

The “eCo-CreAItion” research project addresses this potential and investigates how human-AI co-creativity can succeed for sustainability innovations in the context of developing sustainable business models. Psychological, ethical and technological perspectives on the co-creative process will be examined, motivational designs for co-creativity processes will be developed and evaluated on this basis, and finally, the effect of such co-creative processes on the emergence of sustainability innovations will be investigated. In this way, the project expects technologically, economically and socially relevant results. 

From a technological perspective, new insights will be generated into the roles of AI systems and how human-AI collaboration processes can be designed to enable genuine creative partnerships in which AI not only assists as a digital support system but also actively participates in the creative process. 

From an economic point of view, the project develops important foundations for successful human-AI collaboration in the corporate context by identifying psychological and ethical factors that are crucial for a successful co-creation process and, building on this, developing new motivational design options for human-AI collaboration that can also be transferred beyond the project context to human-AI collaboration in organizations. 

From a societal perspective, the project provides a first blueprint to show how AI can take creative processes to a new level and thus drive innovation processes to solve societal challenges.

Project Objectives:

  • Analysis of psychological, ethical, and technological factors influencing human-AI co-creative processes in the context of sustainable business model ideation
  • Exploration of motivational and ethical designs to enhance human-AI co-creativity
  • Examination of how human-AI co-creativity can drive sustainability innovations
  • Exchange with practice and the public through participatory science communication

The project is funded by the Bavarian Research Institute for Digital Transformation (bidt) as part of the ‘Graduate Center for Postdocs’ program.

Duration: 01.01.2025 – 31.12.2028

Team: Jeanine Kirchner-Krath